Storytelling is the art of telling stories. We all love stories. Stories affirm who we are. We all want affirmations that our lives have meaning. And nothing does a greater affirmation than when we connect through stories. It can cross the barriers of time, past, present and future, and allow us to experience the similarities between ourselves and through others, real and imagined. The construction of sense is determined by webs of significance that we spin through our lives and building on the experiences and problems that we solve. Intertextuality is the node where a meaning is grouped with other, it is the link with other texts and the richness, both of interpretation and creation Carbonell, Bringing training close to the most immediate context in which our users live is vital. Storytelling has always been part of the traditional marketing environment, but the information age leads to a constant evolution where the communication rules.
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In , Neil Gaiman tweeted the first line of a novel, and then let his followers complete the rest of the narrative. Regular Twitter users were invited to contribute their own stories as well, under the hashtag TwitterFiction. But are character tweets conducive to good storytelling? Writers responded to the challenge in different ways. Twitter is more effective as an exercise in extended characterization. Some of the best Fiction Festival entries were produced by writers who adapted existing protagonists or came up with new characters for the micro-blogging platform.
Storytelling has always been a way for brands to communicate with their audiences. As time goes by and technology evolves the art of brand storytelling needs to change. Micro-storytelling allows content to be short and concise, focusing on what is truly important, connecting with the audience directly through stories. Micro-storytelling does not rely on one big idea, rather it shares smaller ideas that may be on offshoot of the general brand message.
Heralded as something new, it means they are going to stop telling just one story and tell a few smaller ones. But it probably is very new to a big business. Until they decide to move onto the next story. Now, as small businesses, it would be very rare to have the kind of marketing budget that allowed you just to focus on telling one part of your story. If you think about the things you do with your customers, you probably tell them stories about different parts of your business. You talk about your products. You talk about your team. Maybe you even talk about how you got started, where the idea came from. Which means you can be miles ahead in terms of telling stories.